Saturday, May 10, 2008

Article Marketing On Steroids - Advanced Tips To Boost Your Profits

Let me ask you a very important question. Are you still struggling to see results from your article marketing efforts? In this article I would like to go through some advanced methods that you can use to get the most out of your article marketing efforts.

1) Send all your traffic to a squeeze page

I see many article marketers making this mistake. They send the traffic that they get from article marketing to an affiliate link or their own sales page of the product that they sell. It is very important that you send traffic to your own squeeze page. The primary reason for this is that the conversion will be very low if you send traffic to a sales page directly. If you are lucky you may get a one percent conversion rate. By first capturing the details of your subscriber and building a relationship with them you will significantly improve your conversion.

2) Offer a free report of value

If you are selling a specific product I suggest that you offer a free report for download. Make sure that this is of significant value. This will dramatically improve your conversion rate. By first building credibility and also establishing that you are an expert in you chose niche market you will build up trust with your prospect and this will increase your sales.

3) Hire a ghostwriter

One of the problems that many article marketers face is that they do not have sufficient time to write enough articles with this method of marketing. To be successful with this method of marketing you need to have at least 250 articles to start seeing measurable results. Unfortunately this method of marketing is very time intensive. So if you are struggling to write a lot of articles consider hiring a ghostwriter to help you out.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Advanced Article Marketing Secrets - Learn How To Turn A Reader Into A Paying Customer

Article marketing is a really good way to promote your business. Unfortunately, I see very few people who make the most of it and get it to work for them.

The main problem is that very few people will actually get it right. Those who do will earn an insane amount of money online. In this article I would like to go over the steps that you need to take to monetize your article traffic.

When you create your website I suggest that you develop a high converting squeeze page. You will include a link to this page in your resource when you submit your articles to directories. Let us examine in detail why you would want to do this. If you send your visitor a sales page it will be very unlikely that they will buy from you the very first time. The best way to do this is to first capture the name and email address.

This allows you to send an ecourse and first warm your prospect up. This will significantly improve your conversion. It allows you to first develop a relationship with your prospect before you sell to them. Now the really important part is that you will build a database of leads that you can market to over and over again. Which would you prefer a one time sale or repeat sales from loyal customers.

Unfortunately, very few article marketers do this. Many market an affiliate product directly by including their own domain name which redirects to an affiliate product. Consequently they are leaving big money on the table.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

How To Promote With Article Marketing

Getting traffic to your website or blog is the only way to make it pay, but not everyone who launches a website or blog has the money to spend on promotion. Good news. There's a promotional method that really works for attracting site or blog traffic and it's free, free, free. It's called article marketing and it is a sure way of raising a site's profile.

Step 1: Find An Article Directory

To get started, find a suitable article directory. Article directories are sites that have hundreds and thousands of articles and there are new ones emerging every day. Some are all-purpose, covering everything from family issues to healthcare, while others have a niche, such as computer advice or art. All of them are hungry for content.

With so many to pick from, choosing an article directory can be a minefield. To make it easier, look at the directory to see:

  • how many authors there are - if only a handful, forget it and move on.
  • how many articles there are - ditto; come back when they've got some content
  • can the site be found on Google, Yahoo or MSN - if you can't find many links to the site, then no-one will find your articles either.
One of the best and most effective article directories I have used is EzineArticles.com. EzineArticles is easy to use and articles published on the site appear in the search engines very quickly.

Step 2: Start Writing

Once you've decided on the right article directory or directories, write an article. Bloggers will find that blog posts are a good starting point for a web article. If you're not a writer, there are plenty of writers who will whip up an article for a few dollars. Some will even help you get it published. The article you write or commission can be about almost anything related to the site, blog or business you are promoting. The ideal article should be short (say 300-600 words) and error-free, so remember to proofread and spell check.

Many article directories vet articles before publishing. Stick to the guidelines that are published on every site and approval should be a formality. Most article directories prohibit self-promotion in the body of the article. Direct promotion of a site, blog or business is reserved for the resource box.

Step 3: Work That Resource Box

The resource box is where article writers can put all the self-promotional information. Readers who have found the article useful are likely to click on the links to see what else a site, blog or business has to offer. Article directories typically allow up to three links in the resource box. A good resource box has the name of the writer or the person being promoted, the name of the business and the keywords that the site or business owner would like to promote. See the resource box at the end of this article for an example. Other resource boxes may link to a sales letter page (with the product name highlighted) and include a short elevator pitch and call to action.

Step 4: Submit Like Crazy

Once the article has been submitted to the directories the site owner has chosen, it's time to move the strategy to the next level. Article submission services extend the potential reach of an article, giving another opportunity to boost traffic. Like many article directories, article submission services allow people to upload articles for approval. Once the articles are approved, these services send them out to article directories, article groups, ezine publishers and website owners to be considered for publication. Two options for article submission are Article Marketer, which has free and paid options and Isnare, which is a paid service. There are also free and commercial programs to automate article submission.

Pros And Cons Of Article Marketing

The big question, of course, is whether submitting articles to hundreds of directories counts as duplicate content. It's hard to tell. Some of them end up in the sandbox after a while; others don't. Staggering submissions is a good way to avoid this. However, in my opinion, the advantages outweigh the potential disadvantages. With article marketing, sites can receive hundreds of inbound links in only a few days or weeks and thousands of people will be visiting the site that's being promoted. That can't be bad, can it?

Sharon Hurley Hall is a freelance writer, ghostwriter and editor, who has seen article marketing work for her. Sharon is a freelance writer, ghostwriter and editor who writes on freelance writing skills and writer promotion for InspiredAuthor.com. For more information or to contact Sharon, visit doublehdesign.com.

Article Marketing to Build Credibility in Your Campaigns

Credibility is incredibly important, and its impact cannot be underestimated. You see, if the people on your list do not trust you or believe that at all times you know exactly what you are talking about, they will not buy from you. They must trust you to buy from you.

So how do you create trust?

One of the important things in creating long-term trust is that everything you do is congruent. You cannot say one thing in your articles and another in your email campaign. You cannot do things one way and then teach your list to do things another way. You must be consistent and congruent in everything you do, to maximize revenues from your email list.

You must be willing to tell the truth, no matter what. If someone asks you a question, even if you know they are not going to like your answer, tell them the truth anyway.

They will respect you for it, and their bond with you will increase. As that bond goes up, credibility goes up, and with it sales revenue.

One thing that I have found really increases credibility is my powerful combination of article marketing and list building.

When someone comes into my list via article marketing, they already trust me. They have already had an opportunity to get to know me and the way that I work and think via my articles.

Once they get onto my list, they need to see that what I discuss in my emails is congruent and consistent with what is in my articles.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

Article Marketing Traffic Tips and Techniques Part II

Once your articles are listed in the directories, web site and blog publishers will choose them up from the directories and publish them. There is no extra endeavor required from your side. There is no more requirement of pleading others to swap links with you and there is no need of waiting for web sites to link to you. Article marketing is the best way that will generate traffic to your web site. When you submit an article to a directory you are usually giving other site owners consent to re publish the article on their website, as long as the link to your web site remains in place.

Article marketing can serve as a source of online traffic only when the submission of articles to the directories s made judiciously. Probably the most admired technique among marketers on a budget is to submit your articles manually to the best 5 article directories that have good traffic. Also the articles that you write should be rich in keywords and targeted to the present and prospective consumers of your product. Understand what the people search and what keywords they use to reach a product such that of yours. Article marketing proves helpful only when the prospective consumers are able to find your articles relevant to their searches.

Article marketing is regarded as an important means to drive traffic to web sites. All that is required to write intellectually and submit your articles judiciously. It can work wonders to your business.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building