Tuesday, June 17, 2008

Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. The majority of us who use this train of thought would then proceed to get as many links for their site from any sources available, without understanding the real value behind carrying out this time consuming project. Not only do you obtain a large number of irrelevant links that will not benefit you, but you have wasted precious time and missed out on a lot of targeted traffic.

So what is the true value of link building? First and foremost, it should be intended to generate quality traffic for your business. If you keep this thought in mind when carrying out your assignment, then you are most certainly going to obtain relevant links along the way that will help to boost your exposure within the search engines, making it a win / win situation.

A good example would be this article. Once it is submitted to several article directories, people who are searching for information on link building will most likely read this information posted. At the bottom is a link to my site which is based on offering search engine marketing services and link building campaigns. If a reader was interested in finding out more, there is a high chance that they will follow through on my link and read up about my services. In this case, not only have I generated a quality lead, but I have also attained a relevant link from the article directory. If twenty people read my article each day and ten people where to click through to my website, then you can obviously see that the link building has done its job in attracting targeted visitors.

However, if I was to write up an article on the latest mobile phones and provided a link to my website, then there is a very high chance that a reader will not follow through on the link. A search engine works in the same respect. Just like a human visitor, why should it read up on marketing services if it's currently reading an article on mobile phones? From this a search engine can see that the link was placed for the sole purpose of link building and has no genuine relationship. As a result, no targeted traffic will come through to my site and the link will not benefit me in any way.

At the end of the day it all boils down to the quality of the link. Another good example is: if you were to have two restaurants to choose from and two different people recommending which one to eat at, you are most likely to take the advice of the person who has more authority on the subject of restaurants. In a similar manner, a search engine will follow and count the relevance of a link based on where the link to you is coming from and if there is a common factor between the sites.

The key to developing good linking strategies that will help your site's performance in the search engines is to ask yourself the following: will my link entice someone to click on it, which in turn generates quality traffic? Answering "yes" and using this methodology when carrying out your task will attract visitors interested in what you have to offer as well as collect you valuable links.

Every now again there are new methods on how to develop a successful link building campaign. At the same time, new loop holes are being found on how to exploit these methods. Eventually it will come to a point where these loop holes cease to exist. So to avoid getting caught up in the confusion, working toward a campaign that is totally focused on generating quality traffic is the best way to ensure that you are not wasting your time and hard earned dollars with attaining pointless links.

David Touri works for SEO Sydney providing search engine marketing services. His current projects include CargoWise, the worlds largest logistics software provider, and Granvilla Sydney Florist, providing floral delivery.

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

If you are looking for ways on how you can obtain increased page ranking, improved targeted traffic, higher sales potential, and increased online revenue without shelling out money, you should give article marketing a try. It's one marketing method that has earned the nods of most webmasters because of its proven traffic-generating power and cost-effectiveness.

Here are the 5 easy methods to excel at article marketing:

1. You must be driven and result-oriented. Success in article marketing doesn't come overnight. You must be driven enough to consistently write numerous articles on a regular basis so you can quickly multiply your inbound links from article submission sites. It is important that you don't give up even if you don't see noticeable results within the first couple of months of writing and submitting your articles to publishing sites.

2. You must be resourceful. You need to know where to get valuable information that can help you create compelling and content-rich articles. This can tremendously help you as you should not write articles based on your ideas and opinions alone. To make your articles believable, they must be fact-based and backed up by credible resources.

3. You must be fair. Avoid personal biases on your articles so they will not sound one-sided. Stick to the facts and avoid interpreting them or overstretching the truth so you won't mislead your readers.

4. You must know how to empathize and it must show on your articles. People need someone who understands where they are coming from and understands the things that they are going through. Learn to empathize through your content and win your readers' trust.

5. You must be meticulous. You must not allow a single error to affect the quality of your articles by proofreading them before posting them online.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Anyone who has a website knows how important it is to generate as much traffic as possible to draw in potential clients. This is what Internet marketing is based upon. Without website traffic you will not generate sales and your business will fail.

It is the website owners responsibility is to drive traffic to a website. The main tool that he or she uses are search engines such as Yahoo or Google. Advertising can be effective, however it is very expensive. When you use a search engine, you can only those consumers who are interested in your product for a fraction of the cost of advertising.

When you have visibility on a search engine, your website is being seen by millions of people who are looking for your product. Many website owners do not understand that this is what drives traffic to their site. Having a great website is wonderful, however it will do no good if you do not have traffic. There are common mistakes that many website owners make that are costing them traffic every day.

Misuse of Keyword

Keywords are the most important part of your site. Choose your keywords very carefully as they are what will direct traffic to your site from search engines. If you choose the wrong keywords you will get very little traffic.

Repetitive Keywords

You may think that using the same keywords repeatedly will get you listed more often, but in reality, the search engines will lower your standing or skip your site altogether. Using keywords repeatedly is called keyword stacking and it is not recommended.

Stealing from competitors websites

Whether it is on the Internet or not, stealing is wrong. Despite what friends or colleagues tell you, it is not acceptable to Borrow icons, text or even whole pages from another website. Search engines are designed with a feature that can find any type of duplications. If you have been found to have Borrowed from another website, you risk being banned from listing your website by search engines altogether.

Unrelated keywords can get you banned

There are may people who think that they can drive traffic to their website by using Keyword that are unrelated to the product that they offer. They choose the most popular keywords on the Internet today that have proven to drive traffic to websites. They do this on the premise that with these keywords, their visibility will increase and people will view their site. This is not only unethical, it is also considered to be spam. The website owner can hide the keyword in a Meta tag, and they will not be noticed. Search engines will find them, and in some instances, the website can be banned for search engine listing.

Keyword stuffing.

Keyword stuffing is similar to keyword stacking. The only difference is that the website owner uses an alt=HTML parameter. When the search engine discovers that the keyword text does not describe the contents of your website, the consider it to be spam and your site will be eliminated from the search engine.

Hidden Text

Many website owns will hide their keywords within their text. This is also highly unethical. They think that of they set their keywords to the same color and background of their web page. They think that the keyword become invisible, when in reality, nothing gets by a search engine.

Tiny Text is also unethical

Tiny text is just as unethical as hidden text. Tiny text is done by reducing the text size until it is barely readable. Again you cannot hide tiny text from search engines, they find any abnormality.

Assuming all search engines are the same.

There are a lot of people who are still under the impression that there are rules that all search engines have to adhere to. The fact is, that each search engine has their own rules of conduct that they go by and can amend them any time they choose to. It is crucial for website owners to research the requirements for high visibility for each search engine.

Free web hosting is not for serious businesses

When you are serious about driving traffic to your website through search engines, it is important not to use free web hosting companies. Search engines will remove pages that are using free web hosting.

Missing elements from your web pages

Double check your web pages to make sure that there are no missing links and that the graphics are complete. This can be difficult at times, however there are companies on the Internet that will assist you some even at no charge.

Your Internet business is your livelihood. By following these steps, you are ensuring that you will not be banned from search engines or be given the reputation of a spammer.

It may be tempting to try unethical methods, but in the end you will be caught and all the months of work trying to get your website noticed will only get it noticed for the wrong reasons. By taking the time to research what is acceptable and what is not is will aide in the success of your internet business by driving the traffic that you want to your site.

Leon Edward helps people in growing business income online and continuous self improvement. He writes on marketing, promotion, internet residual income and provides FREE content for websites and ezines. Search Articles, Internet Business Blogs, ideas, opportunity reviews and Successful Internet Business Case Studies at his website http://www.HomeBusinessIT.com .

After spinal cord and head injuries, Leon Edward committed his life to continuous self improvement in mind, body, spirit and finances. Now he helps people in Personal Development, Brain Improvement, Focus, Concentration, Memory, Goal Setting, Time Management, IQ, Public Speaking, Leadership, Communication, Stress Management and more through articles, blog, online training, IQ Mind Brain Memory Self Improvement Library, Self-Help Roladex and FREE Content at
http://www.AwesomeSuccess.org

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

One of the secrets to building a reciprocal link network is by increasing the number of links pointing to your website. Incoming links to your website are important to search engines and are used to help determine your page rank. The more incoming links you have, then the higher your website is placed in Googles search results.

What most people do not know is that not all incoming links are given the same weight, and that the incoming, non reciprocal links are given more importance.

They are many ways to get inbound links to your site without having to give out reciprocal links or put out alot of cash. Here are just a few ideas.

* Good website content. You must make sure that your website is full of useful, informative content. When you have a lot of relevant content other website owners will want to link to your website because it will be a great resource to them and their visitors. Some examples of good content are ebooks, a newsletter, tools and software, free articles, tips that are related to your website, and a blog that is updated daily with new material.

Search engines and directories try to locate the websites that offer something valuable and unique to the Internet. People actually link to sites simply because they find the content useful.

* Testimonials. If you happen to find an interesting, informative website then send a testimonial to the website owner. They may give you a link to your website if they post your testimonial on their website. These links all add up and are important for search engine ranking.

* Online Directories. There are many online directories that you can submit your website to. This helps with getting inbound links to your site. Some of the directories require you to pay or provide a reciprocal link. But, there are many online directories that will accept your submission for free and with no reciprocal link.

Just do some research to determine which ones are free, or if you have the extra cash, go ahead and pay up (or you can send some my way).

* Content Articles. One of the best ways to get inbound links to your website is through article marketing. Interesting, informative, professionally written articles with the appropriate content can provide you with targeted traffic and high quality permanent links to your web site.

It is very important that your articles contain your targeted keywords and that they read well!

You can submit articles to websites, ezines, and article directories. An easy way to get your article published is to go to Google or Yahoo groups and do a search for "Internet Articles Publishing". Get involved with some of the groups, this will allow you to find websites that are looking for articles.

Do not forget to put information about yourself, with a link to your website in the resource box of the article, as this will open up the potential for many inbound links to your website. Articles can be the most time consuming of link building tasks when you take into consideration the time it takes to write and submit the article. A helpful tip is to make sure you add the locations of the article submission sites to a folder in your "Favorites". This will save time when you go to submit new articles.

* Free Ebook. Alot of people think that ebooks are hard to write and could take a long time to put together, but you can actually create one in no time. You can make it a collection of your favorite tools, resources and articles that are related to your website. As long as the ebook is considered useful by your visitors then they may link to your website for a copy or agree to offer your ebook on their website. Make sure you include links to your website in the ebook.

* Blogs. Combining a link-building campaign with blogs will give you alot of exposure for your business or program. Blogs are another tool that many entrepreneurs are using to produce great results. Because Blogs are updated with content on a regular basis they tend to rank higher then normal websites.

What most people don't realize is that Blogs are free and take just a few minutes to set up!

The easiest way to get inbound links with blogs is to simply host one on your website and update it frequently. Blogs are linked to more often because the content is being constantly updated. You will also get more inbound links with blogs when you submit it to blog directories. Do a search on Google for "free blog directory" and you will find many directories that you can submit to for free.

* Host a free article directory. Why not create an article directory on your website and have visitors submit articles to it? You can then request a link back to your website in exchange for the article submission. This will improve your inbound links while also creating free content for your website.

* Get listed in the major directories. Yahoo and the Open Directory Project are two of the most important directories at present. The Open Directory Project is free but it can be difficult to get a listing approved because they only list sites with original content that do not have alot of affiliate links. Inclusion in the Open Directory Project and Yahoo is well worth the effort and will be very helpful in boosting the standing for your site in search engine results.

There are also many smaller directories that are set up for particular areas of interest. Getting listed in them will take some time, but persistence will pay off, not only in your search engine page ranking but in bringing targeted traffic to your website. A few visitors to your website that are interested in what you have to offer are more valuable then many uninterested visitors.

It is also important to make sure that any sites you link to are related to your topic. You can use search engines to find related sites, and by linking to sites that have a high page ranking in the search engines you will provide your site with more exposure.

Remember that non reciprocal links are more important for search engine ranking because they are not reciprocated (search engines can actually detect whether links are reciprocal) and they do not have to be monitored as reciprocal links.

Here's one last tip, do a search on the keywords that you want to improve your search engine ranking for. From these results use the domains of the sites that rank above your own, and go to Yahoo and enter, linkdomain:www.site that rank above yours.com. Contact the web sites that resulted from the linkdomain search and ask them to link to your site. Do this for each of the linkdomain searches.

The ideas above offer the most consistently over time and even though they may seem time consuming, are well worth the effort.

I wish you success in building your inbound link network, and even though it will take time and effort, done right, the rewards will be worth it!

Copyright 2006 by Joe Rispoli

Through years of research Joe Rispoli has put together the most relevant of free advertising resources to get you started on the right path to accomplishing your online marketing goals! Visit his website for more on building an optimized link network.

Making Money with Your Blog!

A place for finding the Nuts and Bolts for Making Money Online with Affiliate Marketing Business Opportunity!

Should your online articles have a lot of content or be thinly written? Many online articles authors are upset that other others write trite thinly written articles and these critics of short articles do indeed make a very good point indeed. This is problematic and troubling and they have a right to be a little frustrated over this issue.

One thing I find interesting is the number of business articles that are written by folks who have never really done anything in business and yet write articles as if they know everything about business. It seems that just because someone can write a decent article with good sentence structure, does not necessarily make them a knowledge based authority or expert. Just because an author writes a good grammatically correct article does not mean they know what they are talking about.

When we talk about reader perception of an author's credentials, it seems we ought to also talk about deception, trickery or even questionable marketing ploys as well. You see just because someone has a degree in business, well it is not the same as winning in the free-market. If one can only succeed on the key board should they be allowed to give advice as if reality based to those who are searching for real answers?

Another point, I would like to make about the online article author critic's astute observation is this; often online article writer's write thin content as to not give away too much, only enough to entice the reader to click to their website. This has also been recommended in the many eBooks on Online Article Marketing and this constitutes a "Catch 22" for some authors and they will need to work this out for themselves?

Do they write thinly done articles with minimal content, just enough to wet the appetite or do they go full on and write one of my 1500 word articles and explain everything in depth. Having written many of both types for various reasons, this might also become part of this conversation between article authors and their critics in upcoming dialogues?

And also as part of the conversation, where is that line to be drawn. I mean I can probably write an entire eBook on just about any subject I have 10 or more articles in or one or more white papers on half of those categories. Yet, this is an article submission site? And the critics you have to admit bring up a really good point. Everyone wants to be thin, but is it unhealthy for your online article marketing endeavors to be too thin or too rich in content? You decide.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing continues to wow both new and seasoned marketers as it never fails to deliver great results. It has been the preferred marketing technique of webmasters who would like to augment their website's traffic and increase their online revenue.

Here are the 5 new ways to accelerate your article marketing:

1. Article submission sites. Register with the best publishing sites over the internet. While you are at it, make sure that you carefully read and understand the terms set by each site. It would help if you can note them down so you can review them when writing your articles.

2. Search engines. You need to know how to please the search engines so they will properly index your articles. Optimize your content by identifying relevant keywords within your niche through the use of keyword suggestion tool. Then, use major keywords on your titles and all throughout your article body. Be aware about acceptable keyword density to avoid being penalized for keyword spamming.

3. Articles. Your articles are your best tool in this marketing strategy. You need to make sure that all of them are well-written, content-rich, easy to understand, scannable, short, direct to the point, keyword-rich, and targeted to the needs and demands of your target market so they will be read and republished by other online users.

4. Submission. To easily increase your inbound links, strive to widely distribute your articles not only on publishing sites but also on forums, blogs, and on your website.

5. Resource box. This is the part where you have to tell your readers who you are, what you do, and what problems you solve. Your resource box must be compelling so you can drive online users to your website. Communicate your expertise, your desire to help, and the reasons why online users should trust you and check on your website.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

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