How To Improve Your Site's Pagerank In Google

Search engine optimization
Search engine optimization is the process of improving the volume and quality of traffic of a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. Search engine optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Design
All content including links, headers, alternative image text, alternative frame text and content text on a well designed website is viewable to the user and, more importantly, in terms of Search engine optimization, the web crawler.

User Friendliness
Everything the viewer wants to know on your site should be no more than three clicks away (important information like contact info should always be one click away). In terms of Search engine optimization , a web crawler can only see the pages on your site that are directly linked, so a well optimized site will have text links as well as any graphical links such as flash or java script.

Content
As well as the body content of your site, a web crawler will also look at the page title, page description, keywords, and file name. It will make its judgments on how to list your site based on these factors. A well-optimized site will have a page title that briefly describes the content, a description tag that will describe the content in more detail, keyword tags that will pull select keywords and key terms from the content, a file name that reflects the page title and content that is clear and relevant to the user and the web crawler.

More about Content
The biggest mistake most people/companies make when optimizing a site is overdoing it, i.e., repeating keywords, duplicating image tags, flooding the backend with descriptive code and trying to fit as many keywords/terms into the meta tabs as possible. Not only is this a messy practice but it can also get your site penalized and may be dropped from searches altogether. When building/optimizing a site, the first person you should be thinking of is the user and not the web crawler. Not only will this be better for your Search engine optimization efforts, it will also be a better experience for your potential customer.

Ashish Kr. Srivastava SEO Manager

For more details on How to improve your site's PageRank in Google visit e-fuzion

5 Five Marketing Strategies To Make Your Website Sell

No doubt you want your website to sell your products and services, don't you?

In order to that you must of course get visitors to come to your site and there are many ways to do that. Placing ads in different places is one, writing articles is another and participating in forums is a third.

You have about five seconds to catch your visitors attention so you have to carefully design your first meeting - so to speak.

I will discuss five easy strategies to catch the visitor and keep at your site.

Strategy 1.

Keep it simple! This is so important and many times overlooked. If you put bells and whistle all over your site you will most likely confuse the visitor and it will also take more time for the page to load. Remember you have five seconds!

Strategy 2.

No matter what way of attracting visitors you are using, you must always send them to a squeeze page.

On the squeeze page you want the visitor primarily to give you his name and email - at least.

Visitors very seldom buy at the first visit. It might take up to five visits before they buy. Therefore you must have a squeeze page first before you send them to your regular site.

In order to get their name and email you must make it worth while for them. You can for instance give them a free report or a CD on the subject of your site. A simple newsletter will not do anymore. It is too common.

Strategy 3.

You must also explain the benefits for the visitor. What is she or he going to achieve by reading your report? What is in for them?

Compare this to your own reactions when you visit other websites. What attracts you? What do you dislike? Learn from this.

If you can do this with a short video, it is a great help. Explain exactly this in the video and what they have to do to get the report or whatever it is you are offering.

Testimonials, especially from known people, are very good to refer to here.

Use only one call for action and make it perfectly clear to the visitor what it is.

Use the so common "Submit" button wisely. You can change it something else like "Claim your report here". It does not have to say "Submit"!

Strategy 4.

Use your "thank you" page to build up more trust with the customer. He or she has just decided to trust you enough to order your report and deserves more than a nearly empty page.

If you haven't before said anything about privacy and spam this is the place to say it or preferably repeat it.

It is also good to offer an unadvertised bonus here. Make sure that the visitor does not have to fill in any information again.

Also state that this visitor is now special. I mean that you should take good care of him since he is now more than a visitor.

I personally very much dislike to get a one-time-offer at this stage. I perceive it as too pushy and I get angry when I am treated in this way.

I suggest instead that you ask for permission to send one more mail with a couple of question about what the visitor thought of the report. Even if you ask him to comment in your blog, he might not do so.

When you do this, you should have another ethical bribe ready, of course.

To me this is an excellent way to find out how the the prospective customer perceives the report and it might give you a good clue if there is anything missing.

Strategy 5.

When the customer has replied to this report and you deliver the ethical bribe it is time to give him a very good offer that you only give to customers who have replied to your email. Then of course you upgrade their status since you have now had several contacts and he starts to get to know you.

Of course you should also mail all others who have accepted the report with another offer which naturally is not as good as the above one. Make sure you state that also these customers can get a better offer by requesting to reply to some questions.

Resource Box No 2 for http://www.bigsellingconversions.com/onetime.php

Edvin Maximilian introduces you to the "5 Marketing Strategies to Make My Website Sell!". Learn how to achieve more conversions easily! Learn a simple trick stop your visitors dead in their tracks and make them read every word of your copy! Click here to share!

Best wishes

Edvin Maximilian introduces you to the "5 Marketing Strategies to Make My Website Sell!" Click here to share!

Article Marketing - Stay-At-Home Mom Gets 100,000 Article Views From Just One Article Directory

Just when you are ready to give up article marketing forever... you find out that if you do just a little more, you can blow the roof off the top of your online business.

Let me guess, you have heard all about article marketing, and you have even submitted a few articles. Sure, five years ago that might have been a great way to drive traffic to your website, but it just doesn't work like that anymore. I mean, look at the 5 articles I have submitted, I have just passed 100 views, and only three people clicked through to my website.

That was a lot of work writing those articles, and it sure was not worth having only 3 people click through to my website. I am just going to go back to pay per click, at least I know I am getting some regular viewers to my site, and it only took me 15 minutes to set it up.

Does this sound familiar? It should, it represent 90 percent of the people who post articles on article directories. Let me share a little secret with you that might change your mind. You have to post more than 10 articles. One of the top article directories has said that 90 percent of all authors who publish in their directory never publish more than 9 articles.

I have to admit, I have published more than 50 articles, and there are days when I feel a little discouraged. Then I noticed this interesting statistic on another authors *Extended Author Bio.* EzineArticles.com shows how many articles an author has posted and then it shows how many views they have gotten to date. Here is the first one I looked at: 465 Active articles, resulting in 50,335 views.

When I first read this, I thought it had to be a misprint. I mean, my best article today only has just over 90 views. Even if all of my articles finally ended up with 90 views, that would only be 4500. Then I thought that he has probably been publishing for 10 years. Nope, all of his articles had been published within the last three years. What? How can that be? Even if you multiply 4500 X 3, you only get 13,500. I thought that 13,000 was the absolute best I could ever hope for: boy was I wrong!

I decided to look into it further to see if there was some kind of mistake. I will admit, I had read that at some point when writing articles, you hit what they call, *critical mass.* They say that it is somewhere between 100 and 250 articles. Anyway, here are a few of the stats that I found with very little research:

1,130 Active articles, resulting in 670,296 views, Member since April 27, 2005

58 Active articles, resulting in 27,164 views, Member since March 24, 2005

45 Active articles, resulting in 13,449 views, Member since July 19, 2006

74 Active articles, resulting in 194,018 views, Member since October 27, 2004

After I found these, I decided to focus on authors that had around 200 articles, since that is around where they say you hit critical mass. Here is what I found just around the 200 articles published mark:

238 Active articles, resulting in 339,172 views, Member since June 28, 2005

233 Active articles, resulting in 30,740 views, Member since October 25, 2007

232 Active articles, resulting in 184,233 views, Member since November 01, 2005

231 Active articles, resulting in 57,886 views, Member since July 14, 2006

236 Active articles, resulting in 63,417 views, Member since December 06, 2005

At 200 articles, if you received 90 views each, which I thought was impossible until today, which comes out to 18,000 views per year. The longest time any of the authors over 200 has been publishing is 2.5 years. That means they should have, in a perfect world, 46,250 views max. Only one author has not blown that number out of the water, and he or she has only been publishing less than a year.

Now I have to admit, I had no idea that there was anywhere near this kind of potential. I pride myself on answering questions that you just can't seem to find the answers to anywhere else. This is one of those questions I have had for a while. Just give it to me straight, what can I expect? Well, here it is.

I didn't use any of the author's names, because this is not allowed on many directories. And remember, to see these numbers you do have to look at the extended author bios. If the author has not posted their picture and information about themselves, the directory doesn't setup an extended author page. This means you can't see these numbers on everyone.

I can tell you this, after looking at these findings, I am so motivated that I am taking the rest of the day off from my job to write articles. Looks like the first one to 200 articles wins see you there.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing - The Steps & Effectiveness Of Article Marketing

Some people say article marketing does not work, other say it does. Who do you believe? I say you should believe the only principle that never lies. Testing! Why listen to all the noise when you can find out the results for yourself.

Each business is different and your best bet is to test article marketing for your business or service and see if it is a method that works for you. The first thing you want to do is to write your first article. You want it to be addressing a concern of your target prospect, something they would want to read about.

Make sure the heading is addressing this concern. You have to also remember to keep the content relevant to the heading when writing; the reason they started to read was because you promised to deliver specific information in the heading. Readers will not finish reading if you are not keeping to your heading.

Next you want to submit your article to an article directory, choose one that gets a good amount of traffic and is well known. I would recommend EzineArticles.com; they are one of the best. You want to submit your article under a category that best fits your product or service.

You want to make sure you are tracking the link in the articles to see how many visitors are visiting your site from the article. This is the only way to test the effectiveness of article marketing. I would suggest writing at least 20 articles before you decide if it works for your business.

I wasted 17months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing article marketing vs. google pay per click, you can use the results to start driving profitable traffic to your website. You can also visit http://www.qualitytrafficbuilder.com/articlebuilding

Internet Marketing Insider Secret - Learn This Internet Marketing Insider Secret & You Will Succeed

I'm glad you're here. If you are, it's likely you're an internet marketer looking to increase your VALUE by learning how to effectively market online.

Good on you.

I'm going to share with you an internet marketing insider secret that will literally change the way you do business online...if you're not already using it :) It's a secret so few online entrepreneurs REALLY get...and I'm going to drive it home to you here so you never make the mistake so many struggling network marketers are making RIGHT NOW.

It's this simple: Generate an endless stream of FREE leads to YOU every day and your business will thrive. Whoa...before you click away in disgust at the simplicity of the secret, let's give it some attention and look at it critically.

First off, when I say FREE leads, I mean leads that do not cost you a dime to generate YOURSELF over and over and over again. So, this does not include PPC advertising, buying leads, throwing home parties, talking with friends and family, none of that. I mean honest-to-goodness FREE LEADS.

Second, I mention an ENDLESS STREAM...not here today, gone tomorrow. FREE LEADS that keep flowing into your marketing funnels EVERY DAY.

This is a internet marketing insider secret worth thinking long and hard about, friend. Because if you do not have free leads flowing into your funnels on a daily basis, then you are going to be pouring money into your business.

The final bit of information hidden in this internet marketing insider secret is the word "GENERATE". What I mean by that is that YOU are generating the leads yourself. This is so important because if you are generating the leads, you have total control over who you attract into your marketing funnels.

Target your marketing and you will generate the most highly targeted leads possible...which is vitally important in terms of the quality of your leads.

So, for instance if you are selling high buck vegetarian dog food, you want to target an audience that has extra cash to spend on their pup, people who are likely vegetarian themselves and care about animals. You do the research and determine your specific niche, the point it here that you want to be targeting a specific niche with each of your marketing campaigns.

Once you have your marketing campaigns in place and a target niche(s), it's time to get out on the internet and ADD VALUE, plastering your url all over the web - driving people back to your marketing funnel(s).

There are a ton of free ways to do that using WEB 2.0 social networking forums like youTube, MySpace, Blogging, Facebook, Squidoo, Article Marketing, etc... The key to using them effectively is to ADD VALUE - don't make the mistake of going out and spamming everyone with your offer.

If you provide valuable information for FREE everywhere you go, you will attract and ENDLESS stream of interested prospects to you EVERY SINGLE DAY! I wish you the very best of success :)

Jenn Lawlor is a online marketing coach. She shows network marketers how to grow successful businesses online using the latest in cutting edge technologies.

Find out more about Jenn's latest business http://www.SuccessDynamo.com or take a look at her training videos on youTube: http://youtube.com/freedomdynamo

Ten Ways to Generate Website Traffic

There are many different ways to drive traffic to your websites. This article will cover the ten primary methods of traffic generation that most people use to drive visitors to their websites.

A note about traffic generation - you do not have to use all ten methods to drive traffic to your site. Many people find that it is best to concentrate their efforts on 2-3 methods and become proficient and consistent in their efforts with those techniques. Oftentimes, if you spread yourself too thin using too many methods, you will find that you are unable to maintain the consistency of effort necessary to succeed. Therefore, find the methods that work best for you and master those before moving on to other methods.

Search Engine Traffic (SEO)

Search Engine Traffic is any traffic sent to you by search engines such as Google and Yahoo. Visitors are directed to your site based on the search engine's result set for a keyword or keywords. This type of traffic is great, if you can get your website high in search engine rankings. Search Engine traffic takes time and effort to develop, and requires both on and off-page optimization techniques (which are outlined in this blog.). If you are attracted to this method of traffic generation, realize that it can potentially take months of effort on your part to achieve a high ranking on Google and Yahoo, and then then there's no guarantee of success. But, if you can get the coveted #1 listing for your keywords on Google or Yahoo, you will certainly see a lot of traffic.

PPC Advertising

PPC advertising is ideal if you want to drive traffic to your site very quickly and don't mind paying for it. If you do use PPC advertising, making sure you have some method of capturing the prospect's contact info (name, email) to make the most of this traffic. Remember, once your ad campaign stops, so does all the traffic.

Article Marketing

Article Marketing is a great technique to use to build traffic to your site, increase your search engine ranking, and establish yourself as an expert. See my earlier post about article marketing for more details. Article marketing is something you'll want to establish as as long-term strategy - traffic will grow over time and number of articles published, so you must be diligent. It is recommended that you publish at least one article per day consistently over several months if you want to see real, long-lasting results from this technique.

Press Releases

Press releases are a little-known and incredibly powerful method of marketing your products and services. Want to get noticed by 10,000 people minimum overnight? Put out a press release. Ever notice that on a Google result set, press releases are listed above the first result on a search? That's the power of press releases. The key with press releases is to make them news and not marketings peak. For example, a press release about how great your product is would not acceptable, but a PR about your charitable contributions, or an independent survey done by your company confirming an authority source on some important issue in your niche would be.

Link Building

Link building involves contacting other websites that are complementary to yours and getting them to link to you. You'll effectively 'steal' some traffic from their site, and you'll increase your own Google PR. Link building has always been a traditional backbone of traffic generation, but has been overshadowed in popularity by other techniques. Again, this is a long-term strategy, and you must be consistent in your efforts if you are to be successful with this method.

Blogs

Blogs are a great way to generate traffic to your website. By establishing yourself as an expert in your field and giving your product a personal front (you), you are helping your customers feel comfortable about buying from you, and creating a fantastic venue from which to drive traffic to anywhere you want. Alternatively, posting intelligent commentary to a posting of the blog of an expert in your field is also a good way to generate. Make sure that your comment is relevant and useful - don't just spam a link to your site in your comments or you're likely to get deleted.

Videos

Videos are an incredibly powerful way to drive traffic and grab attention for your products or services - just look at the success of YouTube. You can get literally tens of thousands of people looking at your videos within a day of your posting them on YouTube - more if your videos go Viral.

Forums

The Forum model is much like posting comments to blogs. The idea is to post a link to your site in a forum posting or reply, but you have to make sure that your post is relevant or useful, or your post will be deleted and you bill be banned from the forum. So, the best forum strategy is to invest some time in establishing yourself as a forum expert before you start adding links to your site in your posts. It will be much harder for forum administrators to kick you if you are an established and contributing member of their community.

Paid Links / Ads

Paid links on high PR authority sites in your niche are also a great way to drive traffic to your website. They will give you direct traffic to your site, as well as raise your Google search traffic due to increased relevance of your website for your keywords because of a one-way link from a high PR site.

Social Networking / Web 2.0

Social Networks are currently one of the hottest ways of generating massive traffic to your websites. With some intelligent manipulation of profile pages of MySpace, Squidoo, FaceBook, and others, I've seen friends not only get on page one of Google for their keywords in a day, but also get several different entries listed on the Google results! Used intelligently, social networks can drive massive traffic to your websites.

Sebastian Schepis is an Internet Affiliate Marketer with a technical programming and SEO background. Read his blog on Affiliate Marketing, Internet Marketing, and SEO for tips and tricks as well as code examples, scripts, and other resource.