To SEO or not to SEO?

There's a debate raging in marketing circles: should you use SEO or Search Engine Optimization techniques on your website or not?

First of all, what do I mean by SEO? Search engine copywriting requires that the copywriter concern himself with the strategic placement of keywords, tags and the like within his web copy to get the web page as high as possible in the search engine rankings.

According to a survey by Enquiro and MarketingSherpa on the role of search, over 60 percent of BTB buyers research products online from 2-12 months in advance of a purchase, and 69 percent of them start with the organic (i.e. search engine) listings. So, ranking high with the search engines is important.

That said, there are several other points to take into consideration:

(1) How does organic website traffic fit into your overall sales process? Do you drive traffic to your website using other means (advertisements, direct sales calls, seminars, free white paper offers, etc.)? And how qualified are the leads that come from the search engines?

(2) You need to make it into the top 10 or top 20 (any lower position is of little or no benefit). How much competition is there for the keyword? How likely is it that youll make it into the top 10-20 listings without too much effort?

(3) Search engines are constantly tweaking their algorithms (partly to prevent the black hat SEO experts from manipulating rankings) so just optimizing your pages is a moving target.

(4) Ultimately, content is king. Having plenty of useful (fresh) content on your site will probably do more for your rankings in the long-run than SEO will. Moreover, content is a more stable contributor to high rankings.

(5) Incoming links (other website linking to your site, ideally websites that are ranked high and are highly respected) are generally considered more valuable than simple keyword optimization and the like. See www.alexa.com to research website rankings.

(6) Keyword optimized pages can sound slightly strange; they often dont read well. Moreover, their selling power may be weaker than pages that focus first and foremost on the prospect, rather than the engine.

In the end, its probably best to follow a 3-part strategy:

(1) Focus on writing the most convincing copy you can, aimed at the human reader rather than the search engines.

(2) Optimize the keywords, if you wish, but never change a word of strong copy if that change will weaken the copy, even if SEO best practices dictate such a change.

(3) Once the page is up and working (e.g. generating strong conversion), optimize it for the engines by tweaking the copy, but test to make sure that those edits dont reduce conversions.

So, do SEO, but use SEO intelligently and always put your (human) prospect first.

Theres also a larger point here: besides search engine optimized pages and clever copy, what really drives traffic to your website and keeps visitors coming back is useful, fresh content.

Content is STILL king!

Copyright 2006 Paul Arinaga

Paul Arinaga is a professional freelance copywriter specialized in helping software and other technology companies improve their marketing materials to get more and better leads. http://www.paularinaga.com This article is excerpted from "The Software Marketer's Toolkit".

List Buidling With Articles - 7 Reasons a Highly Responsive List is Gold to Your Internet Marketing

Article writing and marketing is one of the very best ways to build a highly responsive list. And a highly responsive list is like gold to your internet marketing.

Here are 7 reasons a highly responsive list is gold to your internet marketing.

1. Anyone can build a list - You do not have to be some great big internet marketing expert to build a list. It's truly an equal opportunity situation. It's an all skate. You just gotta do the work.

2. Highly responsive - A small highly responsive list is much better than a huge unresponsive list. They will answer your questions and buy your products and stay with you.

3. Loyal - A highly responsive list sticks around. They are not fly by night internet surfers who subscribe on day and unsubscribe the next. You can count on them.

4. Viral - A highly responsive list tells other people about you. And guess what? - they help you continue to grow your highly responsive list.

5. Market research - You can do great market research with a highly responsive list. Ask them what they want and they will tell you. Ask for feedback about a new product and they will give it to you.

6. Buy on command - Here is where your fortune can be made. Loyal responsive list members will buy from you over and over.

7. It's all in the list - Your list is your gold. It's all in the list. Take good care of your list.

Use these seven list building tips to build your list of gold with your articles.

Do you want to learn more about how I do it? You can get free access to an audio teleseminar and study guide of "How to Write 1 Great Article in Less than 30 Minutes and 8 Great Articles in 1 Day."

Download it free here: http://www.TheArticleGuy.com/themostpowerfultemplate.htm

Do you want to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

Using Article Marketing To Promote Your Products

When an internet marketer tries to market their products, they usually fail because they have no idea how to do it. But every internet marketing experts knows how to market a product fast and get people to buy them. This method is called article marketing.

Article marketing is easy to do, and if you use this method in you products marketing, you'll start seeing people noticing your products and even buying them. It really is easy. All you have to do, is write articles! SIMPLE! You've been writing ever since you've learned how to, and now, you can use this skill to make money. All you need to do is write about your product, and viola! You've just successfully marketed your product.

That is just the basics however. You must write lots of articles. I mean a lot. The article marketing secret is for you to flood your industry with you articles. It's not hard, it really isn't. It takes only 1 hour to write about 6 articles. You can even write 10 in an hour if you get really good at it. The more you write about it, the more your product will get more publicity.

I'm not talking about writing Shakespeare. Take this article for example, it's not the greatest piece of literature that you've ever read is it? But you're reading aren't you? That means it's working! I sent in an article, and now my audience, you, are reading it. So this is living proof, that this marketing tactic really does work.

But it will only work with the best results if you write a lot of articles about your industry. And the best way to do that, is to keep writing, without stopping. Don't think about what you should write about next, just do it. Just write, the more you do, the better you become, and the more publicity your products get!

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Search Engine Optimization and Search Engine Marketing - Is It The Same?

What is the difference between Search Engine Optimization and Search Engine Marketing? Is there any difference at all? Yes, there is a difference, although these 2 are often overlapping.

Search Engine Optimization (SEO) is by definition a professional technical skill which revolves around the way we code our website, and ensuring a particular website ranks well on the organic listing of major search engines, for a set of chosen keywords.

On the other hand, Search Engine Marketing (SEM) is to market a particular service or product through the major search engines, either by using pay-per-click, banners, etc. It will be somehow similar to physical marketing, whereby factors like brand, price, positioning and unique selling point become much more important.

For a business who wishes to establish its branding on the Internet, it will be silly to ignore the fundamental of search optimization even if they have the budget to drive traffic to their websites through pay-per-click programs like Adwords. To have a successful search engine marketing campaign, you will need both search optimization and pay-per-click.

A business can use search optimization to optimize a core set of keywords that are closely related to their business, while using Adwords to diversify into other market and creating more exposure for his or her business. As search optimization will usually takes months before one can see results, it will be wise for a business to use Adwords to target its core keywords at the beginning, until they are rank well on the organic listings.

In Search Marketing, we will be focusing more on keywords as we will need to bid for them. To have a successful search marketing campaign, you will need to find "long tailed keywords", which refers to the larger selection of less frequently searched terms. For example, the keyword "search engine optimization" is considered a rather broad keyword, whereas the keyword "Singapore search engine optimization specialists services" is considered a long tailed keyword. Of course, for all keywords that you choose, you need to make sure that they have enough search volume to drive enough traffic to your website.

Traffic from the search engines definitely plays a very important part in your online success. The traffic generated from search engines are more targeted and you will be able to benefit from them by converting them into your opt-in subscribers, and thus into future customers.

Hope that now you have a clearer understanding between the difference between search engine optimization and search engine marketing.

Cheow Yu Yuan is the co-founder of HomeBizGears.com, an online marketing and branding agency.

Check out more about Online Marketing and Branding at http://www.homebizgears.com

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Where To Find Free CD Burning Software

Technology continues to make giant steps forward. Technology has made it possible to burn your own CDs and DVDs, without resorting to expensive equipment or outrageous charges. Now, anyone can make their own personal music CD with their favorite songs. You can also clone your DVDs so that you have a backup copy or to distribute copies to others. For business people, CD burning is the ultimate way to backup their daily information to prevent it from loss.

The good news is that there are lots of free CD burning software offers widely available on the Internet. Any search will provide you with dozens of choices for free CD burning software. However, the downside is that all of them are actually free trials, and if you want to continue burning CD or DVDs after about 30 days, you must pay for the service. The prices are reasonable, though, and wont set you back a small fortune. You can comparison shop among the various downloads and find the perfect one for you, then take a trial run and make sure it is actually the one you want before you plunk down any hard, cold money. Plus, they usually come with a thirty-day guarantee, so you can be sure you are getting what you want for your hard-earned cash. It is a very risk-free way to burn your own CDs or DVDs. It is a great idea for both individuals and businesses.

These online CD replication services are a simple download that anyone can do. The programs are user-friendly for beginners, but also extremely customizable for the experienced person, as well. Many of them integrate easily with Windows Explorer so that you dont have to create image files or do any other fancy footwork before burning your CD. You simply download the free trial, insert your CD into your PC and burn away. It couldnt be easier.

Many of these websites that offer free CD replication software also offer some other interesting choices, too. For instance, you can get a free trial of a CD label maker to add class and style to your CDs. Once you try it, you will probably have to add it to your software library along with the CD burning software. Other great software downloads include DVD cloning software that provides perfect copying of DVDs with no distortions.

Once again, technology is making our lives easier and a lot more interesting by allowing the average person to experience the personal thrill of burning their own CD. With the money back guarantees and the great free trial periods, it is the perfect way to give this new type of technology and try for personal or business needs before making a purchase.

Bob Hett offers great tips and advice regarding all aspects of CD DVD Duplication Get the information you are seeking now by visiting http://www.cdduplicationcenter.info

Article Marketing - For Those With Eyes To See, Real Opportunity Awaits

I want to be honest with you; my goal is to build a massive responsive opt-in email list. So why am I writing all of these articles on article marketing? Because I know that if I master this, it will be the foundation I will be able to build my entire online marketing career.

How is that possible? Let's think about this for a minute. Isn't it words that determine and measure the course of everything that happens on the Internet? It all started with a bunch or research done by college professors and students at the major universities around the United States.

This research was stored on hard drives connected together by an information dissemination system created by the United States Military to enable them to maintain a wide area network in case of nuclear attack.

Doesn't that sound like something out of an old science fiction novel? What's funny to me is that the reality of today has exceeded all of our wildest fantasies of our yesteryears.

Today we have algorithms that are so complex they are able to determine and predict patterns not only in language, but in languages so specific they create thousands of different groupings which help us all find the information we are looking for out of billions of web pages all over the world.

I guess it is more accurate to say that Google helps us find it about 64% of the time, and on the high end, Yahoo helps us find it just above 70% of the time.

The amazing thing for those that have eyes to see, the opportunity is in the gap. A gap that will be narrowed someday I am sure but will probably never be closed. What do I mean? In that window of 25% to 35% of the time when the information people are looking for is not to be found, is the gap that is waiting for some enterprising individual to fill. And all they have to do is write something. Is that someone going to be you?

The most interesting thing to me is that there are clues and maps leading whoever is looking right to those unfilled gaps. Those clues and maps are found in the key words of those searches that go unsatisfied. For example, if the key words *Travel to Forest Lake Minnesota* was searched for 300 times a month, and the major search engines show zero results for that key word phrase, then this is an opportunity for someone to create content for.

By doing that, they now have an audience of people that they know are interested in travel to that location. The question they should ask themselves is what does this group of people want or need, and then find a product, service, or affiliate program that fills that need, and they can start to market to that group. An example might be, a hotel and campground guide for that area.

So let this be the call to action for those that have ears to hear. Write; write your way into the opportunity created by the information age and an insatiable appetite for more information -- more specific information, more personalized information, an appetite which only grows each time it is momentarily satisfied. Because the more answers we get, the more questions we have.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing Brings the Most Traffic to Your Website

Ever wonder how you can bring traffic to your website? People always want to learn ways to drive more traffic to their website. Plant your seed into article marketing. If you write free articles on popular article websites, you can bring in thousands of customers to your website. Targeted customers who already want what you have to offer.

There are tons of free article websites that have millions of readers. These article websites are free to sign up with. All you need is a little time to write some great articles. They are like online magazines of posts real people make. I will give you a list of a few websites you can post your articles for free and get tons of traffic.

What you do is; sign up for an article website. Write an article about your website. Try and make the topic of your article an interesting subject about your product or service. Make sure you show expertise in your area on your article. At the bottom of your article leave a link to your website/s. Some article websites let you have an author Bio, just put your website information and link in there also. Now, whenever someone reads your article they will be referenced to your website/s link. People can even use the article on their own website with the promise that they do not modify it. That means, they can't take your website information out. So your articles will spread like wildfire through the online world. And you will get thousands, if not millions of readers to your articles. Bloggers love to use professional looking articles for their blog.

Just remember, it sounds easy but it takes lots of time and dedication. I would say; you will have to write 3-5 articles a day, everyday, for about 3 months. Then you should be able to drop down to 2-3 articles a day. You keep this up as long as you want to advertise your website. You will start to see real results about 3-4 months into marketing with articles. You are planting a seed that will be potentially spread to millions of people reading your articles. Writing articles is the best way to market and advertise any website.

The best thing about writing articles for your website is; it is totally free. Any marketing and advertising company is doing the same when you pay them to advertise your website. They are writing articles on the same websites I am going to tell you about in this post. I am not saying they are ripping you off. Writing articles is not always easy. Paying someone to advertise your website usually works out great. But, it is very expensive. If you know how to advertise the same way they are advertising; why not do it yourself? Save yourself some money if you have the extra time. Write the articles yourself.

ezinearticles.com is probably the best place to post your free articles. There are millions of people that read articles on ezine everyday. Ezine is probably the most popular article website on the internet. This place is a goldmine of traffic to your website, just waiting to happen. Ezine has an author rating system. When you start writing you are a basic member. As you keep writing your articles, you will move up the ranks to become a basic plus member. Then, when you write 25+ articles they let you become a platinum member. The rank system gives each author recognition. Platinum members get to post an unlimited number of articles. One downfall is; ezine has strict rules on things like keywords.

goarticles.com is another great place to write articles. There are millions of readers on goarticles. You will get tons of traffic by writing articles there. They do not have a ranking system. Goarticles let you post an unlimited amount of articles as soon as you become a member. I like goarticles a little better than ezine. But ezine will bring you more traffic. Goarticles doesn't have strict rules against posts such as keyword spamming. They are very tolerant and very user friendly.

ideamarketers.com is a great place to bring traffic in as well. They have millions of readers that will bring you in traffic. Not only can you write and post articles there; but you can expand your writing hobbies. You can hire ghostwriters to write if you don't want to write yourself. You can even be a ghostwriter for someone elses website or blog. Ideamarketers is a great all around article writing website. There are tons of options to open your writing horizons there.

All three of these websites are totally free to use. Yes, there are other article websites out there. But, in my recommendation, these three will bring you the most targeted traffic. They have the most daily readers than any other article websites out there. Give them a try if you need targeted traffic to your website or blog.

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Top 3 Keyword Research Tips Take Keyword Research to the Next Level

Keyword research is one of the first steps in picking out a product to promote, trying to discover a profitable niche without a ridiculous amount of competition or creating products to fit targeted keywords. If keyword research is not conducted in depth or properly it will greatly scathe the potential of your website or revenue potential of a selected affiliate product. The following tip list will guide you towards conducting professional keyword research with little effort.

Tip #1: Utilize Keyword Tools There are dozens of keyword tools out on the market from Overture (rumors are that overture was decommissioned) to Wordtracker and hundreds of others that draw data from Overture (http://inventory.overture.com). The keyword I suggest using is AdWords Analyzer if you are extremely serious about your ventures or for a free tool Good Keywords.

Tip #2: Target Keyword Phrases The top mistake researchers make is trying to target towards the keyword with the most searches in their list, which is most likely an extremely broad keyword or two. The problem with that is that the broad word(s) likely have a ridiculous amount of competition that would again hurt the potential of your website. It is smart to narrow down to exact phrases that tightly target your ideal customer. For example, lets say you are selling an e-Book you wrote on vegetarian cooking for single moms or something else highly targeted. It would be a mistake to target the keywords cooking or vegetarian cooking as your primary keyword focus. Get as specific as possible by targeting the most specific keyword phrases you can, even if that phrase doesnt get a few hundred thousand searches a month when a user does search for your phrase you bet if your site is on page one they will visit almost ready to buy.

Tip #3: Optimize Your Website with Your Researched Phrase Now that you have discovered your specific keyword phrases you need to implement them in your website so search engines are aware that your site is related to the subsequent keyword phrase. Make sure to include your primary keyword in your keyword meta tag in your html header, page title and to include it in 4-7% of your websites content meaning that it should show up in articles or other writings within your site. Aside from your primary keyword phrase make sure to include a variation and a secondary specific phrase after that you may want to include broad keywords at the end of meta tags just incase your site takes off and you have a shot at beating stiff competition.

To discover all the ins-and-outs of keyword research, optimizing your website for search engines and other internet marketing techniques check out http://www.seofornoobs.com for the information located there is assembled and revealed by the internet marketing and seo whiz kid.

Article Marketing - 4 Highly Impacting Ways on How to Achieve Effective Article Marketing

The primary purpose of article marketing is to relay a message that you know will be of importance to your recipients. This is the only way that you can measure the efficiency and the success rate of your article - when you know that your article material has reached the people who need your information. It is for this reason that it is being suggested for article marketers to follow the below written guidelines to achieve an effective article marketing scheme.

1. Make sure you understand how the information that you have included on your article can be of use to your readers. When you know the answer to this, you will not then have a difficulty in understanding what sort of information that needs to be included on it. Always consider that the information that you put on it shall be used as a basis to come up with decisions.

2. Make sure that your readers have, to the least, an ample amount of understanding of what you are conveying to them. This means that whatever information that you include on your article, make sure that it is not a total stranger in the perception of the reader. Make sure that a generalized idea or concept is provided somewhere on the contents to promote an air of understand ability.

3. Consider the various types of readers that your article material may be encountering. Significantly, you have to make sure that your article material should be able to adapt with the immense cultural and intellectual differences of the readers. It is only with this that clear understanding of the article material can be achieved.

4. Proactively solicit for any feedback or suggestion that concerns the information that you have included on your article. This will make the writer more competent the next time he writes and all at the same time, it allows for diverse ideas to amalgamate that can produce far better form of information.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Affiliate Elite Software Review - FREE $200 Affiliateelite Special Bonus

Affiliate Elite, the latest software created by Brad Callen, is one of the newest types of software on the market that is making a difference with how people use the internet. The possibilities of it are endless once you take the time to learn how the various features work. The internet has become a haven for affiliate programs in all types of markets. The chance to make a large amount of money with these affiliate programs is very appealing to people. Many forecasters believe affiliate marketing is an area that will continue to grow as more people realize they can make money with them working at home. However, affiliate marketing today is no longer the same. Affiliate marketing is too competitive as compared to the early days of Clickbank. With Affiliate Elite, you can find merchants with their merchant's ID and find out all their affiliates. It will help you identify all of their contact information so you can get started immediately.

If you have thought about working with affiliate programs or you have already gotten your feet wet, then you should really consider using Affiliate Elite. It will give you a significant advantage in this market. You will be able to find joint venture partners so you can have a very successful affiliate business. You will be able to find the right keywords you need to get people to notice the products you are promoting. You will need to use the power of advertising to reach potential customers. With Affiliate Elite, though it has never been easier. You will be able to access the right keywords, format ads, and even set up links for your affiliate business.

Even if you don't have any experience in the area of affiliate marketing you can be successful. Affiliate Elite is an excellent software program that is no longer a secret. Some of the powerful leaders in the industry don't want people to find out about what this program can offer. That is because it is going to cost them a share of the market. However, you don't want to let this opportunity pass you by. You can use it to easily get into both Clickbank and PayDotCom's database. Taking a look at their market figures means that you can make the right choice of who to work with.

Affiliate marketing can be a very effective way for you to make money and Affiliate Elite can help you to make it happen. It has never been easier than before to take part in this very lucrative type of business. There is plenty of competition out there so you have to have something significant to offer. With Affiliate Elite you with have the edge you need to make a great deal of money. Affiliate Elite is no doubt, the best tool on the market for those wanting to start an affiliate business. It can make a huge change to your financial situation because it allows you to reverse engineer the search engine and reveal all your competitors' secrets. Affiliate Elite may seems pricey at first glance, but frankly I find it is a must have to stay ahead of the competition.

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How to Use Web Directories

A typical website may get more traffic from search engines than from a web directory, but don't let that keep you from using web directory submissions. Before you begin using web directories, you should consider the following because by learning about web directories can help you succeed when using them.

When internet surfers browse a web directory, they are there for a reason. They are looking for specific information and will typically have better luck finding it on a directory. This means that the traffic from directories is highly targeted and that means a good chance of conversion with your products or services.

The search engines give link directories higher expert status for the links they review and categorize into relevant categories. Web directories are trusted sources for this information because they are human edited and links listed there carry more credibility.

Here are some guidelines for directory submissions.

Correct information - Double check that all information you provide during submission is correct as to URL, description, title, name and email.

Check your site - Review it completely for broken links and errors to ensure top quality. Also check for spelling, typos and missing images. These items are indications of a poorly maintained site to visitors.

Pick the most relevant category - This makes the editor's job easier for properly categorizing your site and can get it reviewed quicker. It will help the search engines identify your sites niche and give increased value to the link due to niche relevance.

Provide an accurate description - Be truthful and avoid salesmanship and marketing hype in your descriptions. Good editors will delete or change parts of your description to improve the accuracy.

Follow up - Check back at the directory occasionally to see if your listing has been approved. You can do a simple search using the directory search function. Remember that free listings can take up to six months for review or more. If you paid a review fee when you submitted the review process should be completed in just a few days.

Keep track - Log your submissions and organize them by directory and date of submission. You can refer to the list to avoid multiple submissions to the same directory. Once you have confirmed a listing you can also record that date.

SEO experts agree that submitting your website to quality directories is truly the best way of achieving natural one way links to your website. It is a task you can take on yourself or have done by a seo company on your behalf. Whichever method you use it is highly recommended it be done in a manual process which creates uniqueness of the submissions.

Submitting your website on your own is a good way to learn more about techniques in SEO and retain control over your link building process. By doing so you can also save money as it is much more cost-effective to complete the submissions yourself. If you decide on submitting yourself you can find information on how to choose the right directories at the Authority Directory link below.

Increase your Websites online presence today by getting listed on The Authority Business Directory. Plus, don't forget to submit link for inclusion while you are visiting.

Get Paid To Write Online With Article Marketing

Get paid to write online with article marketing is a fantastic way to make money online. This common method is better known as bum marketing to those who have been in the game for awhile. Anyone can write articles and siphon prospects from the search engine, but you need to known a few things before you start shoveling all that money into your bank account.

When trying to get paid to write online keep these simple tips in mind.

• Search Engine placement - If you do not learn how to get your articles ranked in the search engines they will never be read. For a ton of readers you need to land on the first page, for a selected keyphrase. Simple, find a keyword phrase that has little competition and write your article using that keyword 1 time per every 115 words.

• Subject Heading - Your subject better capture the internet searchers attention. You are basically given a 1-10 chance to capture the readers attention when they type a phrase into the search engines, like Yahoo and Google. Focus on writing compelling subject headings, if no one clicks on your article in the search engine, no one reads it.
• Resource box - You need to write a eye popping resource box. Your goal is to get at least 30% of the people who read your article to click thru to your landing page. This is so important, if your resource box does not seduce the reader to click thru, you lose a shot at a sale or opt in.

You are very limited in the amount of mistakes you are allowed to make when you get paid to write online. Every time someone enters a keyword phrase into Google and they see your article and it does no compel them to read it you lose a chance to make money. You need all the special ingredients to get your articles read and impel the reader to take action. Make not mistake you can make a truck load of money with article marketing. But, first you need to get read!

If your articles are not spihoning massive amounts of traffic from the search engines you are not making as much cash as you should. Go here now! Learn How to Get Paid to Write Online and explode your opt in lists and double your profits.

Search Engine Optimisation Explained

Just what is Search Engine optimisation or SEO? Why does it appear so valuable to so many webmasters and others with internet commerce sites? The definition of this term is simple. It is the process of ranking a site high in the pages of search engine results in order to get more visitors. The concept behind Search Engine optimisation is if your site appears on the first page of a Google or Yahoo search query result then there is a high likelihood that you will have a greater number of visitors. More visitors usually results in more business.

The definition is simple but the process is much more involved. The entity that will do the ranking of your page is not a person but a software process known as a Searchbot that finds your site, classifies it, and determines how popular it is. If it determines that a site is very popular, it ranks it higher than the others. Companies hire Search Engine optimisation consultants to analyze your web site and implement methodologies so that searchbots will be able to easily find and rank your site.

One of the first steps implemented in Search Engine optimisation is finding popular keywords for your site and then making sure that keyword appears on the top or home page frequently allowing the searchbot to classify it. For example, if the products you sell from your site are related to snow skis then you want the words snow skis to appear at several places on especially the home page. The searchbot will traverse the web, find your site, analyze the text, and determine that your site is a one selling snow skis and related products.

Part of Search Engine optimisation is to make sure that the text on your site is actually text (like what you would type in Windows Notepad). In other words, a searchbot cannot read text in images. It can only read pure ASCII character text in order to extract the keywords. The way many sites put this text on their home page is with what are known as keyword articles. In our example of a snow ski site, the webmaster would put informative articles on the home page of the site about snow ski topics. In these articles you would find the words snow skis used quite often so that the searchbot will detect it.

The other popular methodology used in Search Engine optimisation is to have a link back to your site on some other popular site related to your product. This helps the searchbot determine that your site is popular enough to be listed on an already popular site and the result is a higher ranking. If a link to your site for snow skis appears on numerous popular ski resort sites then this is an indication of popularity and searchbots will rank your site higher.

There is a lot more to Search Engine optimisation than just the two concepts above. There are issues such as what not to do. Some are tempted to stuff their sites with hidden keywords that saturate the page but cannot be seen in the browser but will be found by the searchbot. Doing this will ban your site from ever getting classified so avoid it. There are also unrealistic claims made by so-called SEO consultants to get your site ranked quickly but the process actually takes time to adjust strategies and figure out what works and what does not work. A good SEO consultant will know this.

Thomas Sinfield is the founder of http://www.marketingpros.com.au a marketing company based in Queensland, Australia that specialises in search engine optimisation, and internet marketing.

Increase Website Traffic - Get a Website Traffic Increase With Article Marketing

Are you looking for a way to create lasting targeted traffic that will convert into sales? Do you want to build a funnel of traffic to your website, blog, or affiliate links? There is one great way to increase website traffic that is easy and free. You can get a website traffic increase with article marketing by following the steps below.

Start with step one, which is to pick your niche. This can be anything you want, but the best choices are always things that you know something about and have a passion for. After you choose your niche you need to figure out what you are going to write about. You should also set a goal for how many articles you are going to write each week.

The second step is to start writing. You should write and submit one article at a time. It is best to start with 2 or 3 of the top article directories (Ezine Articles, Search Warp, and Go Articles), then after you have wrote and submitted a few articles you can take one and submit it all over the web to every single free article directory you can find.

The last step is to write some more. You will never get the increase in website traffic that you are after if you just write a few articles. You need to be submitting new articles on a regular basis. Articles have a life cycle that starts with a good amount of views and traffic for you right off the bat, then they fall in the directories and your traffic will come slower, but from time to time you will get website traffic increases from newsletters and other sites using your articles.

The article writing and marketing game is not a hard one to play. You will see a real website traffic increase in about a month or two of writing and you will see an increase in website traffic right off the bat when you submit your articles. The best part is articles never go anywhere and the longer they are out there the better chance they will spread across the web and increase your website traffic even more.

Increase your Website Traffic with Article Marketing. Discover how to get a website traffic increase and find all the secrets to Article Marketing: http://properarticlemarketing.blogspot.com/2008/03/instant-article-wizard-review.html

Powerful Article Marketing - Uncover 6 Hidden Steps to Energize Your Article Marketing

Are you looking for ways on how you can take your article marketing to the next level? Let me uncover the 6 hidden steps to help you do just that:

1. Submit only to reputable article submission sites. Don't waste your time submitting your articles to publishing sites that have little or no traffic at all. These websites cannot help you in any way reach your article marketing goals. Stick with the ones that are highly visited so you can increase the chances of your articles being read and republished.

2. Increase the number of your articles. In article marketing, more articles mean more inbound links. More inbound links can lead to increased targeted traffic. As you know, when you have enormous traffic on your website, you can tremendously increase your sales potential and your online revenue.

3. Make your content targeted. To drive quality traffic to your site, you must produce content that will attract the right kind of online visitors. For instance, if you are selling cosmetics, you must write about beauty tips and other related topics. These can attract people who are deeply interested in your products who might consider buying from you.

4. Keep you articles focused on one theme. Avoid presenting irrelevant data or content that can greatly confuse your readers. Prepare an outline first before you write your articles. By doing so, you can decide on what information you need to include or exclude on you content.

5. Keep SEO in mind. Don't forget to design your articles in such a way that they will be search engine-friendly. This is the best and only way to give your articles good page ranking.

6. Read and follow the rules set by publishing sites. This is to save you from the hassle of revising your articles should they be rejected by article submission sites.

Want to learn how to sell high ticket products online? Download my brand new free guide here: "How to Sell High Ticket Products Online"

Sean Mize teaches a powerful, highly advanced system of creating and selling high ticket products online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

4 Effective Book Marketing Tips

It can be difficult for new authors to create the kind of publicity needed for book sales, though, not impossible. The most effective ways to market a book is to follow these simple tips.

1. Promote daily.

There are number of ways to market your book, and whether you are sending a book for review, lining up an interview with your local papers, or submitting articles to magazines, authors should make daily contacts. Author-Promotion (www.author-promotion.com) is a resource directory for authors -- comprised of articles, marketing tips, and resources on book promotion. It is great way to get started. Youll be surprised at how much you can accomplish if you make a goal to promote each day.

2. Contact small and major publications.

Authors should also contact national newspapers, reviewers, magazines, or other forms of media. Though all forms of marketing have value, the larger your audience or exposure, the easier it is to generate demand for your books. For example: Reader Views - an online book reviewer, publicity and editing service, is a great place for authors to have their books reviewed, but authors should also request book reviews from well-established reviewers such as Publisher Weekly, Boston Globe, Kirkus Reviews, The Denver Post these are merely samples used to illustrate a point. The same example could also be used when referring to submitting articles, getting interviews, etc.

3. It is essential for authors to promote their web sites.

You must market your web site in order to increase traffic. The best way to promote a web site is by having it ranked among the top of major search engines. When submitting a site for inclusion to search engines, authors may want to try the web optimization feature. Be sure to create meta tags and list the proper keywords that fit your product-related web site. Authors can go to (www.submitexpress.com/) to learn more about meta tags, keywords, and web optimization. In addition, authors can use Google AdSense or have their sites listed on business directories (www.directoriezsubmission.com/). Other ways to increase web traffic is through various advertising methods such as flyers, business cards, or having your content listed on vendor sites. You can also submit your site to the Open Directory Project, and promote your site through writing-related forums and groups.

4. Target organizations for book purchases.

The best way to sell large quantities of authors books is by having organizations like libraries, schools, universities, churches buy them. You can find U.S. public libraries listed here: http://sunsite.berkeley.edu/Libweb/Public_main.html, or do an Internet search to find other organizations of your interest. Do not send unsolicited books. Query first, by either phone or email. Suggest your books title for possible purchase and request the appropriate address and department where you can send a sample review copy of your book along with the descriptive publicity materials, including price and relevant purchasing information. To increase sales, it is best not to contact individual libraries or schools, and instead contact the regional library or county school system of that particular area. By following these marketing tips, you will greatly enhance your ability to effectively market your book.

Nadia Brown is an American poet, freelance writer, and author of the award-winning book, Unscrambled Eggs. Her poetry and articles have appeared in national and international magazines and literary journals. She is also the founder of author-promotion.com. For more information about her, visit her website at http://www.nadiabrown.com

What Are The BEST Free Website Promotion Tools?

At this very minute you're actually looking at the best free website promotion tools available. It's articles.

Writing articles is a brilliant FREE way to attract highly targeted visitors to your site. It is also a great way to gain high Page Ranked backlinks, which the search engines love and need to see in order for you to one day get Page Rank yourself.

To me, free website promotion tools should obviously cost nothing, but unlike other marketing methods that come with no price tag, article writing and article marketing (done perfectly) is a tremendously EFFECTIVE way of doing business.

Think about it. You write an article. Free.

You send it to article directories. Free.

It being in those article directories gets you one way back links. Free.

And your article has the potential to be picked up by webmasters across the globe and put into their ezines and possibly shown to an audience of millions. Free.

All this with free website promotion tools THAT work like crazy.

Now in your quest to find the FULL list of these free website promotion tools, you will be tempted by many other marketing options. By all means check each and every one of them out. (But only the free ones!) Give yourself some time to see what works and what doesn't. As you're doing so...write one article. One. And submit it here.

By writing that one article, and by making sure you put your keyword in the title. And by making sure you also put that keyword in the article two times or three times (no more than that) your little 250 words article will get you a GUARANTEED HIGH PR BACK LINK...for free and has the POTENTIAL of bringing you a huge audience...for free.

My overall opinion is this: you have to put articles into your free website promotion tools toolbox! You just have to!

To learn exactly how you can harness the awesome power of article marketing, visit http://www.become-a-copywriter.com/articlemarketing.html

And if you'd like to read the reviews of the internet programs that have allowed me to work online FULL TIME from home, visit http://www.become-a-copywriter.com/earnmoneywriting.html

Press Releases - Grab 'Em Fast and Don't Let Go

TIPS FROM THE TOP

For radio and TV: Approach producers as if they have ADD (attention deficit disorder). Get their attention fast. If your press release doesn't capture the producers' attention within the first ten seconds, you're dead; they'll be off on something else. They seldom read press releases, but when they do, they usually just scan the headlines and bullets. Producers' lives are blurs. Everything is an emergency or a crisis...so make press releases for producers shorter than those you send to print journalists. Tips:

Headlines are critical. They should be one line only, take seconds to read and focus on value and benefit.

The media is obsessed with three topics that it thinks audiences crave: money, sex and health. So, whenever possible, tie your headlines to those topics.

Establish a "Who Gives a Damn" meter. Determine if anyone would care about the information presented. If so, identify specifically who would care. Then determine why they would care. Once done, write headlines and bullets targeted to those who would care.

For print: For the print media the first paragraph of your press release is vital. It should run no more than three or four sentences and set forth all of the main points covered in the release. Don't muddy your opening paragraph with too much detail...Use subsequent paragraphs to further explain your story, including background, more specific information, and even include quotes or endorsements. But keep the entire release to one page. After you've drafted the release, tie it together with a catchy headline...always include your contact information at both the top and bottom of the page. [And remember] that print media can publish a press release, or parts of it, with little or no change, and their job is done. ___

PERMISSION TO REPRINT: You may reprint any items from "The Author 101 Newsletter" in your own print or electronic newsletter. But please include the following paragraph:

Reprinted from "Rick Frishman's Author 101 Newsletter " Subscribe at http://www.author101.com and receive free by email my "Million Dollar Rolodex"

If you like my newsletter, please pass it on to your friends, clients and colleagues.

Rick Frishman President Planned TV Arts

Rick Frishman, president of Planned Television Arts, since 1982 is the driving force behind PTA's exceptional growth. In 1993 PTA merged with Ruder*Finn and Rick serves as an Executive Vice President at Ruder Finn. While supervising PTA's success, he has remained one of the most powerful and energetic publicists in the media industry.

Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.Rick joined the company in 1976 after working as a producer at WOR-AM in New York City. He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications.

http://www.rickfrishman.com

Review Top Secret Fat Loss Secret - Is It Real Worth The Money?

I've spent hundreds of dollars buying almost every fat loss eBook ever published to discover which ones actually work. I wanted to identify exactly which eBooks contained the exact information that could allow you to lose the most amount of fat (and keep it off!) in the shortest period of time. I read and analyzed each one from cover to cover!

The products in this review are the only ones I recommend as I know for certain they contain the correct information that will make you see results fast! If you come across any other guides advertised on the internet, I'm warning you now - purchase them at your own risk !! The no.1 product I recommend is 'Top Secret Fat Loss Secret'. It's definately the best fat loss guide on the internet by a very large margin and if you read the review below, you'll see why...

Rank: #1

Cost: $39.95

Guarantee: 8-Week 100% Money Back

Description: Supposedly a new breakthrough secret is all you now need in order to forever shed countless pounds, stay healthy, and add many years to your life!

Dr. Suzanne Gudakunst has blown the lid off the best-kept secret in weight loss ever discovered -- and this has the whole diet food and drug industries turned upside down and in nothing less than a torrential uproar.

Her entire treatment is based completely on built-into-nature 'protection agents' scattered throughout the world in the form of select herbs, extracts, and organic constituents, and which can be found in a variety of plants -- but when combined in specific combinations and carefully chosen amounts make for a solution to what is perhaps the world's worst ever plague: OBESITY (and the illnesses and diseases resulting from it -- or at least severely aggravated or exacerbated by it).

Now to everyone else's great gain, whether suffering from just a few extra pounds and inches, to those extremely fat and overweight, this brave, bold lady doctor is releasing to the general public her secret for forever destroying the tight unrelenting closed-fist of obesity's stronghold over the now more than 40% of Americans labeled obese, and others worldwide.

But she's not promising any of us for how long.

One well-respected and famous diet & wellness author wrote years ago that if anyone ever "truly unlocked the keys to permanent fat loss, they may actually suffer the same fate as JFK."

Article Marketing-Why Is Article Marketing So Important In My Internet Business?

Article marketing is the number one thing I do online. Why? Why do I spend time writing articles when there are so many other good ways to make money online?

I actually stumbled into article marketing to make money online. I started with a small website, and to get search engine traffic, I did two things: 1) I submitted to web directories and 2) I wrote articles, included my links, and submitted them to various article directories online.

What happened? The first thing that happened is that I gained top ten search engine rankings for several different keywords and then I continued to submit articles, but I began testing the article directories for best response. I found one that out paced all the others combined, and began to submit only to that article directory.

My traffic began to climb but what happened that was even more exciting was that the people who subscribed to my list via the article marketing each bought as much as 5 times as much as visitors derived from most other sources (outperforming PPC by about 10 times or more).

This of course surprised me, but when I began to think about it, I realized what had happened anyhow, this is my theory:

1) I write a lot of articles. So people have the opportunity to get to know me before the subscribe to my list they already have passed the relationship building step before they get to my list, so I can start selling my products right away, while they are still hot, interested in the types of products I offer.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 700 articles in print and 9 published ebooks.

SEO - The Three Things You Need to Know

Clients are always asking me about SEO. They want to know what it is, how it works, and what they need to do. What I tell them is that SEO comprises of three main components: content, code, and inbound links.

Content is still King not so much because great content creates sticky sites, but because great content does more to help your search engine rankings than many of the other tactics that SEOs use. Knowledgeable SEOs must first and foremost be great writers who can encorporate the right ratio of keywords within your content.

The way your site is coded can have dramatic results when it comes to your organic positioning. Make sure your designer knows what this means. If your web design and development company knows what they are doing, they will know how code effects your SER (search engine ranking). Your site should also be optimized, but that can sometimes have less of an effect on your SER than the structure of the code itself.

Inbound links are perhaps the most time-consuming and troublesome of the three keys to great organic SER. Don't clutter your site with unrelated links that you trade with just anyone. Trading links does not have nearly the effect that inbound links do. Save your energy by increasing links.

If you spend your time and energy on these three core tactics, you'll definitely increase your ranking. And the beauty of it is that these techniques only improve the stickiness of your site, the performance, and your reputation as an expert in your industry.

Ivy Hastings works for the Denver web design firm, Fusionbox. She writes for several publications and blogs on subjects such as search engine marketing, usability, web design best practices, and internet marketing techniques.

Amazing Internet Marketing - Revealed - 5 Maximum Secrets to Accelerate Your Internet Marketing

Promoting your products and services online can be the best thing that you can do in growing your business. This form of marketing is proven efficient and cost-effective in reaching wider audience and augmenting your sales potential.

Here are the 5 maximum secrets to accelerate your internet marketing:

1. Develop a well though-out strategy. Before your sink your teeth into internet marketing, you need to establish your goals and define the scope of your promotional efforts. By doing so, you can make your marketing effort well-guided and more targeted.

2. Blog marketing. This is one of the hottest internet marketing tools in the World Wide Web today. You can set up your own web page and blog about your products, services, ideas, or your website. And since you have the full control on the content of your blog, you can post blatant advertisements, product reviews and recommendations, testimonials, press releases, articles, and your sales pitches.

3. SEO. Augmenting your sales potential begins with driving enormous quality traffic to your website or your blog. Make your web pages search-engine friendly by optimizing your content, popularizing your link, and understanding the algorithms of various search engines.

4. Email marketing. This is one of the major components of internet marketing. This method requires you to build a huge and responsive email marketing list that you can use every time you send your promotional email or send valuable information to your potential clients. This is one of the most trusted marketing tools in augmenting your sales and building trusting relationship with your potential clients.

5. Team up with internet marketing firms. Promoting your products and services online can be a daunting and overwhelming task. Make it easier for you by hiring professional internet marketers who are armed with latest internet tools and equip with know how in widely advertising your offerings.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Online Article Submission Sites and Editor Choice Strategies Considered

It appears to that there are some professional writers who wish to have the online article submission sites that the post on upgraded and to only list extremely well-written articles. They would at very least request that they receive a preference so their articles are not lost in the masses of all the articles submitted.

Why do they request this? Because it will help their article marketing efforts and they feel they are much better writers and their articles have much more worthy information in them. Their hopes are to get their information displayed in such a way to help the reader find them over all the others.

Of course we know that people come in from the Google, MSN, Yahoo search engines directly to the article and that these search engines spider sites like this constantly. So in reality all articles whether they are marked "Excellent" or Editor's Choice in the end will be seen fairly equally as the reader clicks into the site.

A few expert authors have made comments that better articles might be available for browsing the list and reiterated the concept of "Editor's Choice" a concept which has been bantered about for almost a year now at the top online article submission site. It appears that many others online article authors like this idea?

For me personally as a reader and seeker of information, I know when I find a great article with good content, I look up the author and read all their articles on the subjects I am interested in learning about at that time and surf their various websites too, so all that makes sense to "me" personally, although others might disagree.

A software system with Artificial Intelligence that might be able to pick out great articles is intriguing because it could go thru all the 580,000 articles on let's say the top online article submission that are already posted and put a "star" or something by them to help readers more easily find them.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

Article Marketing Tips - Effective Methods

It's no secret that using articles is one of the best ways to market one's business, add credibility to a website and promote products. However, for you to be able to use articles as a marketing tool, you need to know how to market the articles in the first place, so that they maybe viewed by as many people as possible!

In this article we will discuss ten powerful and effective marketing tips that you can implement in order to unleash the true power of your articles!

Article Marketing Tips #1: Useful Information: When it comes to this type of marketing, keep in mind that the biggest reason why anyone will read your article is for information that will help them. So make sure you include some helpful information and minimize the amount of "fluff" or "padding" which is often used to maximize the word count.

Article Marketing Tips #2: KISS: In this case it means "keep it Short and Simple." When you write content or get it written for the internet and ezines, keep your articles precise and concise. This is important to hold the attention of your reader because unlike offline publications, reading off screens results in much shorter attention spans for your audience.

Article Marketing Tips #3: Name Games: When naming your article be sure to mention the main message or the main reason why people would read your article in the title itself.

Article Marketing Tips #4: Use Article Directories to the Fullest: One of the best ways to market your articles is to submit them to directories which already command a huge audience. The top five article directories in my book are:

1. EzineArticles
2. Articlesdynamic
3. Articlesinsync
4. Articlemarketer
5. Buzzle

Article Marketing Tips #5: Automate your Articles: Simply set up your articles on an autoresponder and use it to list all your articles!

Article Marketing Tips #6: RSS Feeds: Put your articles in RSS feeds and syndicate them to all parties who are interested. RSS works! Some examples are Google Blog Search, XML Sitemaps, and Microsoft's RSS Powered Longhorn etc.

Article Marketing Tips #7: Place Articles on Your Website: Position all your articles on your site. Not only does this help build trust and credibility but it will also attract tons of keyword based traffic from the search engines.

Article Marketing Tips #8: Use eBooks: This is a great viral technique that actually delivers. The idea is to position all your popular articles in an eBook that can be branded and distributed, for people to read refer to as many times as they want!

Article Marketing Tips #9: Use Affiliates: If you have affiliates, allow them to brand your articles using their affiliate IDs and promote them for you. In other words, use your affiliate's resources to market your articles as well!

Article Marketing Tips #10: Cross Link Your Articles: This means, you should cross reference your articles by placing links to your other articles in the article you are creating. If your link placement makes sense and content is helpful and not a blatant promotion of your other articles, then, there should be no reason why ezine webmasters or editors should object to your doing this.

So, to conclude, follow the above mentioned article marketing tips in mind and discover the true power of article marketing!

Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert in the field of Article Writing and Submissions. He can be found on the internet at this website: Free Articles Submission

Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert on articles in the field of Internet marketing. He can be found on the internet at this website: http://marketinguses.blogspot.com