Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

When Google devalued reciprocal links in their search ranking algorithm, I, like many webmasters, dismissed reciprocal links as worthless. But now, having experienced something else other than improvements in my natural search rankings from them, I've changed my mind. So, I will boldly go where I haven't before and say that I believe reciprocal links are not in fact, dead and worthless.

Of course, if all you want to do is improve your natural search results, then reciprocal links will not help you. And these type of links should not be the only ones that you get, in terms of search ranking. But then, you shouldn't concentrate on any one type of link for that, otherwise your link profile will look unnatural.

But, like bum (or article) marketing, reciprocal links can provide a good deal of traffic when you get enough of them. And that traffic, independent of the search engines, can result in sales (if you're a product owner or affiliate), newsletter signups, or even just visitors to your site to be monetized by other means.

The secret lies not in getting one or two, or even twenty, reciprocal links. You do need a few hundred. But over time, those links, from good quality sites, can add up to a source of traffic independent of the search engines.

The problem with reciprocal linking is the fact that it can be time consuming. Looking for link partners manually can be more time than it's worth. But if you use a program to analyze the search results (there are a number out there, but I use Arelis), then this can cut down the man hours. In fact, by analyzing your competitors links, you can find which blogs they have left comments which forums may be valuable for promoting your site, and which directories they have submitted to.

Next, you'll want a way to organize your links so that it looks professional, checks the existence of the reciprocal link, and allows people to swap links with you without a lot of your input. I use a directory script for this rather than one of the old reciprocal link managers, because they have much more functionality, and look very professional. My favorite is PHP link directory. They have a free, older version, but the new version is only $25, with a link back to their site, and it is worth the small investment. You can even get included in their list of directories, which is a valuable link back from a high profile site!

I like PHP link directory because it allows you to add content to your new directory. You can accept articles from anyone, and even automatically show youtube videos embedded in the directory itself. This is a great feature that can increase the visitor value, as well as showing your potential link partners that their links will be placed in a valuable, content-rich part of your site.

Whether or not anyone believes reciprocal links are dead is really a matter of the old saying of beauty being in the eye of the beholder. If you want another source of traffic to your site, then reciprocal links are not dead. But like any form of link or traffic building, you should not focus exclusively on one thing. Get your reciprocal links, but use other forms of link building too. One way links remain the gold standard for rankings in natural search results. And one way links embedded in articles or other content are the absolute premium.

Want to see the new PHP link directory in action? Or get a link back to your business, marketing, or technology site? Visit my web directory now at http://www.directory.pickthebusiness.com Rebecca Prescott is the author of many articles, and websites, on business and health topics.

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Viral marketing is a methods of list building

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

While serious search engine optimization remains a difficult and often daunting task for your average website owner, there are many simple things you can do to optimize your site for the search engines. These simple tasks are relatively easy to perform and can be very beneficial to any search engine optimization campaign.

Page Titles

One of the most important aspects of on page optimization is to optimize all your page titles. Very few homemade websites and even those made by far more costly amateur and even professional web designers forget, or just don't know, that you should place your most important keyword phrase or two in your page title. If your #1 most important keyword is "orange cat figurines", then your page title should look something like this:

Company Name - Orange Cat Figurines

Simple as that! As long as you don't repeat one word more than several times in the title, you can place more than one phrase in the title, like this:

Company Name - Orange Cat Figurines, Feline Figurine Store

Notice we didn't repeat a single word more than once, fit in 2 important keyword phrases and also fit in the official company name? This is a good title. You can also move the company name to the end of the title to place greater importance on your phrases, like this:

Orange Cat Figurines and Feline Figurines at Company Name

All three formats make good page titles for just about any website.

Body Text

Next, we have the body text of the site. So often, you see sites that have very little or no text on their sites at all. Your main page especially, needs to have some good descriptive text that incorporates the purpose of the website and your most important keyword phrases. Flash sites, sites with splash or entrance pages and sites that are graphics heavy, too often miss this important step.

Your text should read naturally and explain what your site offers and can even include a summary of your products, services, direct links to important pages on the site and contact information.

Page File Names

The file names of each page of your site are also important and can be optimized. Here are some examples of appropriate optimization of page file names:

orange-cats.htm
orange-cat-figurine.htm
cat-figurines.htm
blackcatfigurines.htm

It's quite simple, name the pages that you have these products on with the most important keyword phrase for those products. Avoid using too many words here, just 1 short keyword phrase works best. There's still an argument as to whether the hyphenated version or the non hyphenated version is best. You can also use underscores as well. If your site is already built, you may not be able to change the filenames easily, but if you add additional pages, you can certainly use optimized file names like above.

Heading Tag

This is the very simple H1 tag that makes the text look very large on the page. When the heading tag is used in a page, the search engines tend to think that the phrase contained inside it is very important. The heading tag should be used at the top of a page to highlight one important keyword phrase that is describing the content of the page.

Alternate Image Text

While some search engines don't bother to read this text, some major ones still do. You can optimize the alternate image text to describe an image, but don't stuff it with keywords. Here are some examples of good alternate image text that incorporates keywords:

Orange Cat Figurine (to describe an orange cat figurine) Cat Store Logo (for the logo) Cat Figurine Catalog (for button linking to the main catalog page showing cat figurines)

The alternate text names of each image will also show up when you hover your mouse over an image or for people who are on low speed connections and whose images don't load or take a long time to load.

There you are, 5 very simple and easy ways to optimize your site for search engines.

Lydia Quinn writes for SearchTheWebLive!, an up and coming search engine portal. Visit us at: http://www.searchtheweblive.com/

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Even though generating incoming links is most important in achieving high search engine rankings, making sure that your website or blog is properly optimized will ensure that you get the rankings that you are after.

For example, if you have tons of incoming links hyperlinked for the keywords "teen diet" but the phrase "teen diet" can't be found anywhere on your website, you've probably wasted your time, because your website most likely won't rank well for that targeted phrase. On-page and Off-page (link building) search engine optimization, work only in conjunction with one another.

So developing and executing a planned and coordinated attack is necessary when looking to compete in the search engines. Below, is a simple, on-page, step-by-step, search engine optimization plan that will have Google, Yahoo, and MSN crawling and ranking your website or blog.

1. At the top of your webpage, include the keyword that you are targeting in H1 tags. Your keyword phrase will appear, bolder and larger then the rest of your text.

2. Heading sizes range from H1 to H6. Place the keywords that are most important in H1-H3 tags, keywords that are least important can go in tags H4-H6.

3. Create an introductory paragraph. Be sure to add the most important keywords or keyword phrases here. Be sure that it flows. You don't want it to sound unnatural. Remember, you are writing for human beings too. A real person has to feel comfortable reading your copy, or they won't bother purchasing anything from you.

4. Add more copy and be sure to add some keywords that are relevant to your main phrase and place your main keywords throughout the next couple of paragraph as well.

5. Websites with lots of pages do better in the search engines then those with fewer pages. You don't have to have a 100 page website to be successful, but you should try to start off with at least five pages and then add a couple of pages every week. Once you have created your pages, you will need to link to them from your home page. Make sure that you name your pages with keywords that you can want to ge ranked for. Do a little research and try to choose less competitive keywords or phrases. You will also need to create a sitemap. This is simply a page that lists all of the pages in your website. You should always submit your sitemap to Google, to be sure that they index all of your pages.

6. Now it's time for your concluding paragraph. Be sure to incorporate your keywords in this paragraph as well. Not too much, 1-2 times should be fine.

7. If you have any images, be sure to add keywords in the alt tags. While this is as not as powerful as it once was, it will help some.

8. Add your targeted keyword and keyword phrases to the meta, description and title tags.

That's pretty much it for on-page search engine optimization. Now, you need to focus on off-page optimization. This involves generating links to your website or blog.

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Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Everyone seems to agree that articles are a phenomenal way of getting a good foothold in your online niche space - with all of the tips, tricks and fads, it seems pretty certain that article marketing will be a solid and secure strategy for years to come, right? What amazes me nonetheless is how SO many people seem to take a simple and straightforward strategy and just muck the whole thing up in the name of a few quick bucks and a quick end around approach to building a real business, rather than simply putting in the effort to make it happen.

The good news it this: If you aren't one of the sheep at the back of the pack buying into all of the boisterous buffoonery that the guys at the top want you to believe, and are willing to work hard, articles that you write for both content, and promotion are going to give you a HUGE leg up on your lackluster competition. For the rest of you who are going for the quick fix, here are a few of the TOP ways you should keep in mind as you strive to chase your tail for another few years..:-)

1) Don't write ANY of your own content. Simply spend your paycheck buying PLR memberships, article spinners and content creation programs. The guys selling all of these programs REALLY appreciate your patronage, and should you make the rash decision to actually create some unique, valuable content, many of these guys would have to find another meal ticket to milk. This wouldn't be nice to do, especially around the holidays.

2) Mass submit all of your articles to EVERY directory on the net. The more times your exact article shows up in every PR 0 and 1 directory online, the more of an authority you appear to be. Remember, all of those splogs that are carrying your content is a good thing - and paying that service to ensure that your apple pie recipe shows up in the travel directories database does help too. The more the merrier.

3) In your resource box - make sure you talk A LOT about yourself. Share all the awards you have won, and make sure to post a picture of yourself with a tank top on, because that REALLY juices up your click through rates. ( no pun intended) If you've got a cool pair of sunglasses, make sure you have them on when you take the picture to include in your bio, too. Also - if you have 20 free blogs, make sure to list at least 10 of them here, preferably in alphabetical order.

That's it! If you follow these three simple steps, well - let's just say you'll join the hundreds, if not thousands of other article marketers following these sure fire strategies for an ignominious end to their internet marketing aspirations. Or - you could simply roll your sleeves up, give up on the gurus, and get to work..:-) Either way, have fun and good luck!

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Let us look at the main reasons that you may want to write articles and market your business. By writing articles you will establish yourself as an expert in your niche. This creates trust and credibility online that is vital to succeed. People only buy from people that they like, know and trust. Your article marketing leads are likely to convert ten times better than leads from other sources.

Let us look at the main things that you need to do to achieve success with your article marketing.

Make sure that you do not have too strong a sales message. People are constantly bombarded by advertising messages and people selling them. Differentiate yourself and focus on providing them with helpful content. This will set you apart and establish yourself as an expert.

With latent semantic indexing now being used by Google it is no longer necessary to have a strong emphasis on your keywords. Usually having the keywords once in the title and once or twice in the body is enough. The search engines can easily determine if the article is relevant to the keywords by the words that are being used. Often people over emphasize the use of keywords in the articles and it hurts the search engine rankings and also the readability of the article.

Make sure that you only recommend products of high quality that you yourself would be willing to purchase. Often people are just in it to make a quick buck, but this will hurt your long term sales. The next time you recommend a product that does not deliver your subscribers are unlikely to follow your recommendations.

If you apply these principles correctly the results will show in your business.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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